Hospitality
‘Finger Clickin’ Good’ – KFC Gaming
KFC responded to its ageing customer base and a well-publicised supply problem incident by setting up its own Call of Duty tournament, open to millions of everyday gamers.
Golden Knights announce partnership with The Juice Standard
The National Hockey League's Vegas Golden Knights have signed a multiyear partnership with The Juice Standard, a Las Vegas-based cold-pressed juice restaurant.
Real Madrid signs Palladium as basketball club jersey sponsor
Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor
SkyCity partners Emirates Team New Zealand for America’s Cup defence
New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021.
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Terra Pizza becomes Galatasaray’s new main sponsor
Turkish Super Lig football club Galatasaray has agreed a two-season deal for restaurant chain Terra Pizza to become its new main shirt sponsor
Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
Tampa Bay Buccaneers team up with PDQ
NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ
Sevilla extends with CaixaBank, KFC steps up Leganés backing
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
IHG made ‘aggressive’ move to win US Open hotel category rights
The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
Telepizza renew naming rights deal with Team Queso
Spanish takeaway brand Telepizza has renewed its naming rights partnership with Team Queso, one of Spain’s most successful esports teams.
NBA China partners with Dicos fried chicken
Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games.
US Open signs up IHG as hotel partner
IHG Hotels & Resorts has entered into a partnership with the United States Tennis Association (USTA) to sponsor the US Open grand slam tournament
Chipotle teams up with DreamHack, ESL
Fast-food chain Chipotle Mexican Grill has signed a wide-ranging partnership with DreamHack, the premier gaming and digital lifestyle festival, and esports company ESL
Girondins de Bordeaux signs major shirt deal with Bistro Régent – report
Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.
Ekstraklasa’s esports league gains support of KFC
US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football
Burger King extends Mumbai Indians partnership
Fast food restaurant chain Burger King has extended its partnership with Indian Premier League cricket franchise Mumbai Indians
Borussia Mönchengladbach lengthens H-Hotels stay
German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.
Marriott signs expanded Mercedes deal
Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International