Mixed Martial Arts

In 2018, T-Mobile US’s Metro by T-Mobile brand activated its UFC rights through a live 90-minute brand-owned social broadcast which set out to fill the pre-fight content void.

The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed

US-based mixed martial arts organisation Bellator has entered into a multi-year partnership with cbdMD, a consumer cannabidiol (CBD) brand

Mixed martial arts promotion Combate Américas has agreed a partnership with telco Cricket Wireless.

The Ultimate Fighting Championship (UFC) has signed new partnerships with Canadian CBD firm Aurora Cannabis and US sports nutrition brand Thorne

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…

US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour

The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia

The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets

The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020

UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category

The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December. Poker

The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars