Mixed Martial Arts
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
UFC adds Monaco Cocktails as official sponsor
The Ultimate Fighting Championship (UFC) has penned a multi-year sponsorship agreement with Monaco Cocktails focusing on the drink company’s Hard Lemonade beverages.
ONE Championship hires Horizon Sports & Experiences to grow sponsorship in US
Martial arts league ONE Championship has hired Horizon Sports & Experiences (HS&E) to manage the league's sponsorship and brand activation efforts in the United States
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Professional Fighters League agrees sponsor deal with Just For Men
Mixed martial arts promotion the Professional Fighters League (PFL) has agreed a sponsorship deal with men's hair care brand Just For Men for the 2023 PFL regular season and PFL Challenger Series
Professional Fighters League adds 1xBet as regional sponsor
Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Professional Fighters League expands Puncher’s Chance agreement
The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit…
Monster Energy expands MMA presence with ONE Championship pact
Global energy drink brand Monster Energy has secured a multiyear partnership with mixed martial arts promotion ONE Championship, becoming the organization's first-ever official energy drink partner
Monster Energy named Power Slap’s first commercial partner
Global energy drink company Monster Energy has been named as the inaugural commercial partner of Power Slap, Dana White's new slap fighting organization
ONE Championship lands Prudential Singapore as new sponsor
Mixed martial arts organisation ONE Championship has agreed a sponsorship deal with insurance company Prudential Singapore
PFL partners with Concerto to offer official credit card
The Professional Fighters League has partnered with fintech startup Concerto to offer the mixed martial arts promotion's official Mastercard credit card
UFC signs up Wildcard as ready-to-drink category ‘explodes’
The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
UFC signs sponsorship with star fighter Poirier
Ultimate Fighting Championship (UFC) has announced a new sponsorship with a brand owned by one of its best-known fighters, Dustin Poirier
UFC adds messaging app IRL to sponsorship portfolio
The Ultimate Fighting Championship (UFC) has signed up group messaging social network app IRL as a new sponsor.
The global deal makes IRL the Official Group Messaging and Fan Chat Platform of UFC
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings