Mixed Martial Arts

The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.

The Ultimate Fighting Championship mixed martial arts series has renewed its global partnership with drinks brand Monster Energy.

The Ultimate Fighting Championship mixed martial arts series has agreed a sponsorship deal with Malaysian airline AirAsia.

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.