Hospitality
Our top 5 sponsorship gripes: 5. Passion
IF PATRIOTISM is the last refuge of a scoundrel then passion is the equivalent in the sponsorship world
Digital media verdict on McDonald’s at the Olympics
SOON AFTER breaking the 100m Olympic record last Sunday, Usain Bolt revealed that he ate a McDonald’s wrap and a few chicken nuggets just before he took to the track.
Economy brings chill winds to Coke and McDonald’s
FAST FOOD and fizzy drinks normally do well in recessions as hard-pressed consumers trade down to cheap eats
Supersize McDonald’s goes large with Olympic restaurant
WORLD RECORD breakers at this summer’s Olympics are guaranteed fame and fortune or at least their name in lights for a while, so Frontiers can understand McDonald’s thinking. It
Fast food brands struggle for sporting fit
THE OFFICIAL RESTAURANT category, the umbrella term that includes global fast food chains, is an uncomfortable sponsorship fit for many sports organisations
McDonald’s Twitter campaign shows brand pitfalls of social media
OLYMPIC SPONSOR McDonald’s has got into hot water over a Twitter campaign designed to encourage customers to share their happy experiences of the fast food chain.
McDonald’s extends its global IOC sponsorship to 2020
MCDONALD'S IS THE seventh partner to renew its Worldwide TOP Partner status for a further two Olympic cycles through the 2020 summer Games, but who's talking about it?
McDonald’s goes large with Olympic deal (again)
AS NEWS EMERGES from Olympic headquarters that long-standing sponsor McDonald’s has signed up for another eight years, Frontiers was prompted to ask what each side gets for the reported $100m per Games, p…