Hospitality
European Tour upgrades with Hilton
Hotel and resort chain Hilton has upgraded its association with golf’s European Tour by becoming an official partner of the body.
FAI signs youth-focused Maldron Hotels deal
The Football Association of Ireland has agreed a sponsorship deal with Maldron Hotels.
Sponsors sign up for 2018 summer X Games
Domino’s enters IPL with Royal Challengers Bangalore
Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Samsung signs on as Mumbai Indians’ main sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.
Vegas Golden Knights sign local resort partner
NHL ice hockey team the Vegas Golden Knights has entered into a partnership with local hotel company Wynn Las Vegas.
McDonald’s adds women’s league to AFL partnership
Fast-food restaurant chain McDonald’s has renewed its partnership with the AFL Aussie rules football competition, through which it will now sponsor the AFL Women’s league.
Pizza Hut swoops in to replace Papa John’s as NFL partner
American football league the NFL has today (Wednesday) announced that Pizza Hut will become its new official pizza sponsor, replacing Papa John’s in the role.
Bayern partners with Marriott International
German Bundesliga football club Bayern Munich has entered into a partnership with hotel group Marriott International.
Lagardère Sports renews ties with Augsburg
The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.
RC Strasbourg adds two new partners
French Ligue 1 football club RC Strasbourg has agreed sponsorship deals with real estate developer Alila Group and fast-food chain McDonald’s.
French companies rally behind home Ryder Cup
A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.
Oaks Hotels & Resorts checks in to sports sponsorship with Brisbane Lions
Oaks Hotels & Resorts has agreed a deal to become a co-major sponsor of AFL Aussie rules football team the Brisbane Lions.
Sydney FC signs record shirt sponsor deal
Australian A-League football club Sydney FC has signed a shirt sponsorship deal with luxury hotel and entertainment complex The Star Sydney.
KFC extends as Big Bash title sponsor
Fast food restaurant chain KFC has renewed its title sponsorship of Australia’s Big Bash League Twenty20 cricket competition.
NBL signs up title sponsor
Fast food restaurant chain Hungry Jack’s has been unveiled as the title sponsor of Australia’s National Basketball League club competition.
McDonald’s seals FFA partnership
Fast food chain McDonald’s has sealed a partnership with Football Federation Australia (FFA).
Independence Bowl secures new title sponsor
Walk-On’s Bistreaux & Bar has been unveiled as the title sponsor of the Independence Bowl US college American football game.