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UFC signs partnership with Motel 6

UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation’s first Official Economy Lodging Partner, a new sponsorship category.

As part of the deal, Motel 6 will have a branded presence in the Octagon for select UFC events, in-venue commercials, collaborations on digital and social media campaigns and branded presence at several UFC Fan Experience activations.

“We’re excited to join with Motel 6 to create a new partnership category for UFC,” said Paul Asencio, UFC senior vice-president, global partnerships.

“This new agreement strengthens our relationship with Motel 6 and allows our respective brands to work together to grow our customers in key markets.”

UFC and Motel 6 have partnered on several UFC events since November 2017.