Nantes teams up with Big Fernand

French Ligue 1 football club FC Nantes has agreed a shirt sponsorship deal with burger restaurant chain Big Fernand.

Terms of the deal were not disclosed, but the French company will serve as Nantes’ main shirt sponsor for matches played in the Coupe de la Ligue competition.

Big Fernand operates two restaurants in Nantes and will commemorate its new partnership by running Hamburgé workshops offering club shirts and other merchandise from today (Wednesday) through to October 30.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.