HomeNewsNewsFood - OtherAmerican FootballUSA

Pac-12 adds Jack in the Box, seals double extension

The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the college sports conference.

As a new partner of the 2018 Pac-12 Football Championship Game and 2019 Men’s Basketball Tournament, Jack in the Box will receive in-venue signage for both events as well as media assets across Pac-12 Networks’ linear and digital platforms.

Audi returns as an official sponsor of the 2018 Pac-12 Football Championship Game, which takes place on November 30 at Levi’s Stadium in Santa Clara. Audi’s assets also include in-venue signage, digital media placements, on-site activation for the championship game as well as presenting sponsorship of the ‘Inside Pac-12 Football: Championship Pregame Show’.

Dr Pepper, the official carbonated soft drink of the Pac-12 Football Championship Game, has extended its partnership with a long-term agreement.  The Official Partner will also continue its ‘Dr Pepper Tuition Giveaway’ at the championship game throughout the length of the partnership, providing fans with the opportunity to compete for tuition at halftime.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France