Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier.
Under the four-year deal, Verbier will become the club’s first ever Official Destination Partner in Europe.
As part of the deal, Verbier will offer exclusive discounts and experiences to Liverpool fans, and will host a week-long activation event at the resort in January next year.
Verbier kicked off the partnership this month by releasing a promo video featuring former Liverpool FC striker Robbie Fowler, who is pictured skiing at the resort.
— Liverpool FC (@LFC) September 13, 2018
Earlier this week, Liverpool FC announced another partnership with UK fintech brand TigerWit.
Under the new global partnership, TigerWit will become the club’s Official Online Foreign Exchange Trading Partner for the 2018-19 season.