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Liverpool signs with Swiss ski resort Verbier

Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier.

Under the four-year deal, Verbier will become the club’s first ever Official Destination Partner in Europe.

As part of the deal, Verbier will offer exclusive discounts and experiences to Liverpool fans, and will host a week-long activation event at the resort in January next year.

Verbier kicked off the partnership this month by releasing a promo video featuring former Liverpool FC striker Robbie Fowler, who is pictured skiing at the resort.

Earlier this week, Liverpool FC announced another partnership with UK fintech brand TigerWit.

Under the new global partnership, TigerWit will become the club’s Official Online Foreign Exchange Trading Partner for the 2018-19 season.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.