Manchester United secures Marriott International deal

Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International.

As part of the deal, members of the Marriott Bonvoy Moments travel programme will benefit from exclusive opportunities to purchase VIP experiences at Old Trafford.

Karin Timpone, global marketing officer at Marriott International, said: “This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences.”

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Experiences will include welcoming the team when it arrives at Old Trafford on match days, or acting as the stadium announcer or kit manager for a day.

Members will also get the chance to bid to meet Man United legends.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.