Scandinavia
Bauhaus returns to back EHF Euros in Infront deal
Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
Vy to sponsor new venture for FIS Cross-Country World Cup
Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Stark backs Danish Football Association
Building products retailer Stark has agreed a deal to sponsor the Danish Football Association (DBU)
Betsson extends backing of Swedish Hockey League
The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)
OBOS signs on as presenting partner of Sweden’s Superettan
Norwegian cooperative building association OBOS has enhanced its association with Svensk Elitfotboll, the organising body of the top two club football divisions in Sweden, by becoming the presenting partner…
Lidl extends backing of EHF Euro
Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event.
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Gjensidige grabs title rights to Danish women’s football league
Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20
Svenska Spel strikes long-term Swedish Olympic Committee deal
Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK.
The deal will be worth more than SEK100m (€9.5m/$10.7m)
Liqui Moly upgrades EHF Euro 2020 deal
German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…
Unibet to sponsor Sweden’s HockeyAllsvenskan
Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden.
Unibet said that the deal is worth SEK25m (€2.3m/$2.6
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
Telia gets behind Norwegian esports with Good Game deal
Telco Telia has entered into a wide-ranging agreement with Norwegian esports company Good Game through which it will become title sponsor of the domestic esports league
Aalborg Portland extends stadium deal with AaB
Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland
OBOS seeks to build Swedish presence with Svensk Elitfotboll deal
Norwegian cooperative building association OBOS has agreed a partnership with Svensk Elitfotboll, the organising body of the top two divisions of Swedish club football
Swedish Olympic Committee signs Uniqlo kit deal
Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
Unibet maintains handball commitment with World Championship deal
Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.
World Curling Championships lands long-term title sponsor
Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada
Falken backs Handball World Championship
Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.