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Basketball
Ecommerce

Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
Gaelic Sports
Ecommerce

In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.
Football
Ecommerce

In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Football
Ecommerce

The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Multi-Sport
Ecommerce

Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.

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Football
Ecommerce

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
Football
Ecommerce

Championship football club Leeds United has discovered a new partnership asset, after selling the rights to sponsor the iconic bucket on which manager Marcelo Bielsa sits during matches to US e-commerce…
Basketball
Ecommerce

The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at t…
Basketball
Ecommerce

Japanese e-commerce brand Rakuten is looking to extend its partnership with the NBA's Golden State Warriors, according to the company's head of operations in the Americas.

Features

Football
Ecommerce

Isobar and Aston Villa developed an immersive digital platform specifically to launch the club's 2018-19 kits.
Multi-Sport
Specialist Retail

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Ecommerce

Sponsorship attracts top-dollar from fast-growing e-commerce businesses