Ecommerce
Rakuten House – Rakuten & the NBA
Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
#StyleOfPlay – Littlewoods Ireland & the Gaelic Athletic Association
In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.
Pros Behind the Pros – Beko & FC Barcelona
In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Goals Beyond the Game – Rakuten & FC Barcelona
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Airbnb deal falls short of $500m mark, brings wider benefits for IOC
Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.
Kit Launch Platform – Fanatics, Luke 1977 & Aston Villa
Isobar and Aston Villa developed an immersive digital platform specifically to launch the club's 2018-19 kits.
Shopee signs Cristiano Ronaldo as regional brand ambassador
Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
Wish to sponsor Bielsa’s bucket at Leeds United
Championship football club Leeds United has discovered a new partnership asset, after selling the rights to sponsor the iconic bucket on which manager Marcelo Bielsa sits during matches to US e-commerce…
NBA’s Mavericks seek out new jersey sponsor
The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at t…
Rakuten wants to renew Warriors deal, says Americas CEO
Japanese e-commerce brand Rakuten is looking to extend its partnership with the NBA's Golden State Warriors, according to the company's head of operations in the Americas.
New digital assets drive deals with Alipay, Expedia, Bookings.com – Uefa
Uefa’s change in digital strategy has been key to new partnerships with Alipay, Expedia and Bookings.com, Guillaume Sabran, head of sponsorship and licensing, Uefa told delegates at the Sports Decision Makers Summit in London.
Alibaba’s Lazada kicks off TOP activation in southeast Asia
Alibaba-owned Lazada Group has launched its Olympic Games partnership as part of the International Olympic Committee's long-term partnership with its parent company.
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
Flyeralarm becomes title sponsor of Women’s Bundesliga
Online printing and e-commerce company Flyeralarm has agreed a four-season deal with the German Football Association (DFB) to take on title sponsor rights for the Women’s Bundesliga.
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
WRC fixes up new partner ahead of season opener
Online car parts retailer Autodoc has signed up as an official partner of motorsport series the World Rally Championship
LeithCars.com enters Nascar sponsorship market
LeithCars.com, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.