Scandinavia
Unibet targets esports market with Astralis tie-up
Falken ups investment in club partnerships and media buys
VG extends backing of Norwegian football
Unibet strikes lucrative deal with Swedish football leagues
Betting operator Unibet has signed up as the new main sponsor of the Swedish top-tier Allsvenskan and second-tier Superettan football leagues.
SAP expands World Sailing support
Enterprise application software provider SAP has expanded a partnership with World Sailing.
Norwegian Handball Federation renews with main sponsor
The Norwegian Handball Federation (NHF) has extended its sponsorship deal with national postal service Posten Norge.
Norway’s Coop backs FIS Cross-Country World Cup
Norwegian retail cooperative Coop has agreed a deal to sponsor the International Ski Federation’s (FIS) Cross-Country World Cup.
Moldow returns to back Speedway Grand Prix
Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.
Presenting sponsor secured for 2019 Alpine Ski Worlds
Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.
Danish ice hockey team to promote bitcoin through arena sponsorship
Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.
Vålerenga signs naming rights partner for new stadium
Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights partner for its new stadium.
Liqui Moly steps up winter sports sponsorship
German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.
Intrum upgrades to title sponsor of Stockholm Open
Credit management services company Intrum has stepped up its backing of the Stockholm Open to become the title sponsor of the tennis event.
Sailing World Championships secure title sponsor
Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.