Unibet maintains handball commitment with World Championship deal

Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.

Taking place in Denmark and Germany through to January 27, Unibet has been granted the rights to present its logo during the competition and use the official event logo in communications. Handball is the third-biggest sport on Unibet’s offering, trailing only football and tennis.

Rhodri Darch, chief commercial officer at Kindred, said: “We have a leading offering on handball among bookmakers and saw an impressive interest during the 2016 Olympics in terms of turnover and actives. Since then, we have invested in our exposure in the sport with the European and World Championship for both men and women being the highlights.”

The new agreement brokered by the Lagardère Sports agency comes after Unibet previously sponsored the 2017 women’s World Championship in Germany as well as the European Championships in 2015 and 2018.

“We are fully committed to handball and remain confident the sport will continue to grow internationally, with Unibet being a trusted and sustainable partner,” Darch added.