Scandinavia

Ice Hockey

Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.
Football

Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
Football

The Danish Football Union (DBU) has expressed its frustration after it was clarified that a new marketing law will mean it cannot jointly display the branding of sponsors Arbejdernes Landsbank and Oddset
Athletics

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Multi-sport

The Swedish Sports Federation has extended its association with state-owned gambling brand Svenska Spel. The deal, which is worth SEK17m (€1.6m/$1.7m), will now extend until the end of 2020.
Football

Danish football club FC Midtjylland has added bank Arbejdernes Landsbank as its new shirt sponsor.
Winter Sports

The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.
Football

The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company
Cycling

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Skiing

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Football
Banking

‘The Match Against Bullying’ was a cause-led initiative by the Swedish FA and national stadium sponsor Swedbank, working in tandem with the Friends charity.
Football
Sporting Apparel

Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.
Handball

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Sailing

Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020
Handball

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.
Skiing

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Football

Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football
Esports
Energy

Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.