German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship
US motor racing series IndyCar has extended its long-running association with Firestone by retaining the Bridgestone-owned brand as its Official Tyre Partner for a further five years
North American stock car-racing series Nascar has signed a multi-year partnership with General Tire
Australian tyre retailer Beaurepaires has signed as the naming partner for the Melbourne 400 Supercars race at the Albert Park Grand Prix circuit in March
Tyre brand Continental has upgraded its main sponsorship of the Vuelta a España to include title rights to the ‘Most Combative Rider’ award for each stage of the cycling race.
Korean tyre manufacturer Hankook has signed a sponsorship deal with the W Series ahead of the inaugural season of the women’s motor-racing championship.
Tyre manufacturer Goodyear has renewed its title sponsorship of the annual Cotton Bowl Classic college American football game
German tyre brand Continental AG has renewed its title sponsorship of the Copa do Brasil – Brazil’s largest domestic knockout trophy.
Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8