Skiing

Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season

Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador

Swiss telco Sunrise UPC will take over from sector rival Swisscom as the new Swiss Ski main partner from the 2022-23 season

Swiss telco Swisscom will end its 20-year sponsorship of the Swiss Ski Federation after the 2021-22 season

The Sportfive agency has extended its existing contract with the German Ski Association (DSV) for another five years

The International Ski Federation (FIS) has signed a long-term extension to its sponsorship deal with Swiss watch manufacturer Longines

Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.

The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.

Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.

The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.

Norwegian sportswear brand Dæhlie has extended its position as the ski clothing supplier for the upcoming season of Ski Classics.

Electronic security company Telenot has signed as an official sponsor for selected FIS Alpine Skiing and FIS Ski Jumping World Cup events for another season

German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.

The FIS Nordic World Ski Championships have extended a long-term association with renewable solutions specialists Stora Enso in a deal negotiated by the Tridem Sports agency

Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament

The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.

The German Ski Association (DSV) has signed up advertising, printing, and trade fair event specialists FaberExposize to its sponsorship portfolio