Skiing

Skiing

United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027
Skiing

Swiss-Ski has struck an early extension to its sponsorship deal with the domestic division of Austrian banking group Raiffeisen
Skiing

Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…
Skiing

Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Skiing

The International Ski Federation (FIS) has added watch brand Certina to its sponsorship portfolio and expanded its existing deal with cheese manufacturer Le Gruyère AOP.
Skiing

Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
Skiing

German automotive manufacturer Audi has extended its top-tier sponsorship deal with the International Ski and Snowboard Federation (FIS)
Skiing

The International Ski Federation (FIS) has recruited Roberto Nosotti, previously of the Infront agency, as director of media rights at its new in-house commercial division that will oversee the sale of…
Skiing

The International Ski Federation (FIS) has advanced its controversial plans to centralise commercial rights to its World Cup series with the dual appointment of IMG’s Christian Salomon and former Allianz g…
Skiing

Niklas Carlsson is returning to the International Ski Federation (FIS) after quitting his position as secretary general of the International Biathlon Union (IBU)
Skiing

Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…
Skiing

Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Multi-sport

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Skiing

IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
Olympic Games

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team
Skiing

The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports
Skiing

Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.