Latest Features

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

German outdoor apparel brand Jack Wolfskin is continuing its long-term association with the International Ski Federation (FIS) to maintain global brand awareness and promote its new clothing range for 2017.

Deals with dairy brand Emmi and energy company BKW Energie leaves one second-tier spot to sell for the 2017 FIS Alpine Ski World Championships with just under a year to go, a major improvement on the 2015 edition.

Deal values for the ESPN-owned extreme sports event the X Games have levelled out since the competition’s inception in 1995, despite its continued ability to attract blue-chip sponsors.

The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.

Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.

Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)

US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing

Payment services company Visa has signed a long-term extension to its partnership with the US Ski & Snowboard national governing body


Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

The first sponsorship deal between a major US professional sports team with an online gambling company took place last month.

This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.