Skiing

Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports

Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.

Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team. Longines will be the team's designated watch brand and official timekeeper

Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season

Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador

Swiss telco Sunrise UPC will take over from sector rival Swisscom as the new Swiss Ski main partner from the 2022-23 season

Swiss telco Swisscom will end its 20-year sponsorship of the Swiss Ski Federation after the 2021-22 season

The Sportfive agency has extended its existing contract with the German Ski Association (DSV) for another five years

The International Ski Federation (FIS) has signed a long-term extension to its sponsorship deal with Swiss watch manufacturer Longines

Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.

The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.

Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.

The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.