Skiing
FIS and Infront on course for legal collision over controversial rights centralisation plan
Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Visma ends long-running Ski Classics title sponsorship
IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
Sportfive recruits Triceps’ Ulmer to German winter sports role
The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports
Icepeak to supply Chinese skiers with Beijing 2022 apparel
Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper
BKW extends with Swiss-Ski, Schenker Schweiz inks Swiss Olympic renewal
Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season
Freestyle skier Gu signs on with Tiffany & Co as brand ambassador
Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador
Sunrise UPC to replace Swisscom as Swiss Ski main partner from 2022-23
Swiss telco Sunrise UPC will take over from sector rival Swisscom as the new Swiss Ski main partner from the 2022-23 season
Swisscom to end 20-year sponsorship of Swiss Ski
Swiss telco Swisscom will end its 20-year sponsorship of the Swiss Ski Federation after the 2021-22 season
Sportfive prolongs German Ski Association business to 2026
The Sportfive agency has extended its existing contract with the German Ski Association (DSV) for another five years
Longines signs long-term extension with FIS
The International Ski Federation (FIS) has signed a long-term extension to its sponsorship deal with Swiss watch manufacturer Longines
Svenska Spel seals €2.5m-per-year sponsorship of Swedish Ski Association
Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.
Caffè Latte backs Alpine World Ski Champs in Infront-brokered deal
The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.
Infront-brokered deal makes Würth a main sponsor of Nordic World Ski Championships
Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.