Skiing
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Jack Wolfskin: Strategy change leads to long-term ski partnerships
Alpine Ski Championships nears sell out with year to go
Deals with dairy brand Emmi and energy company BKW Energie leaves one second-tier spot to sell for the 2017 FIS Alpine Ski World Championships with just under a year to go, a major improvement on the 2015 edition.
X Games: Blue-chip brands signed, fees flatten out
Deal values for the ESPN-owned extreme sports event the X Games have levelled out since the competition’s inception in 1995, despite its continued ability to attract blue-chip sponsors.
German success key to Four Hills fortunes
The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
The skinny on igaming sponsorships stateside
The first sponsorship deal between a major US professional sports team with an online gambling company took place last month.
Agencies on the rise
This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.