Aalborg Portland extends stadium deal with AaB

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland.

Under the agreement, AaB’s 14,135-capacity home will continue to be known as Aalborg Portland Park until at least the end of 2021.

Aalborg Portland has served as the naming rights partner since April 2017. Managing director Michael Lundgaard Thomsen said: “In an increasingly global world, it is important for us to continue cultivating our roots in Aalborg.

“We can see that the sponsorship has given the extra visibility both locally and nationally as we hoped. In particular, Aalborg Portland Park has been an important element in our work to attract and develop new talent to our company in the form of students, apprentices and graduates.”