Scandinavia

The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)

Norwegian cooperative building association OBOS has enhanced its association with Svensk Elitfotboll, the organising body of the top two club football divisions in Sweden, by becoming the presenting partner…

Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event. L

Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20

Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)

German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…

Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden. Unibet said that the deal is worth SEK25m (€2.3m/$2.6

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c

Telco Telia has entered into a wide-ranging agreement with Norwegian esports company Good Game through which it will become title sponsor of the domestic esports league

Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.

Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland

Norwegian cooperative building association OBOS has agreed a partnership with Svensk Elitfotboll, the organising body of the top two divisions of Swedish club football

Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.

Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.

Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada

Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.

Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…

Norwegian newspaper VG has extended its sponsorship deal with Norges Fotballforbund (NFF), football’s governing body in the country.

Betting operator Unibet has signed up as the new main sponsor of the Swedish top-tier Allsvenskan and second-tier Superettan football leagues.

Enterprise application software provider SAP has expanded a partnership with World Sailing.

The Norwegian Handball Federation (NHF) has extended its sponsorship deal with national postal service Posten Norge.

Norwegian retail cooperative Coop has agreed a deal to sponsor the International Ski Federation’s (FIS) Cross-Country World Cup.

Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.

Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.

Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.

Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights partner for its new stadium.

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Credit management services company Intrum has stepped up its backing of the Stockholm Open to become the title sponsor of the tennis event.

Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.

Norwegian retail cooperative Coop has agreed a deal to become a main partner of the Eliteserien, the top tier of domestic football.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

Telecommunications company Altibox has been unveiled as the new main sponsor of the Eliteserien, the top tier of club football in Norway.

Danish wind turbine company Vestas has been confirmed as the latest returning team sponsor for the 2017-18 edition of the Volvo Ocean Race sailing event.

German lubricants manufacturer Liqui Moly has strengthened its winter sports portfolio by agreeing deals to sponsor this year’s World Luge Championships and Ski Jumping World Cup series.