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OBOS seeks to build Swedish presence with Svensk Elitfotboll deal

Norwegian cooperative building association OBOS has agreed a partnership with Svensk Elitfotboll, the organising body of the top two divisions of Swedish club football.

OBOS initially partnered with Svensk Elitfotboll last year for the Damallsvenskan, the top tier of women’s football, but will expand its partnership to the men’s game, beginning with the 2019 Superettan campaign.

The Norwegian brand has had a strong presence in Sweden for a number of years, and last year sold 1,280 new housing units in the country. Sales in Sweden are carried out through the Myresjöhus, SmålandsVillan, OBOS Kärnhem and OBOS brands.

Daniel Kjørberg Siraj, chief executive of OBOS, said: “OBOS, which is originally a Norwegian brand, is not so well known in Sweden but we want to grow in the Swedish market in the future. Through cooperation with the absolute biggest sport in Sweden, we hope to reach many people.”

Svensk Elitfotboll organises the top-tier Allsvenskan and second-tier Superettan.