Liqui Moly upgrades EHF Euro 2020 deal

German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising partnership agreement.

The agreement was brokered by the Infront agency, EHF’s media and marketing partner. Liqui Moly will benefit from increased exposure at next year’s competition with the company’s logo featuring prominently along LED boards and across all advertising materials.

It also opens up the possibility for the company to create on-site activations, both in the fan village and during half-time.

Euro 2020 takes place in Sweden (Gothenburg, Malmo and Stockholm), Austria (Graz and Vienna) and Norway (Trondheim) from January 9-26.

Liqui Moly joins Grundfos, Engelbert Strauss, Gorenje and Intersport as an official sponsor.