France
Credit Agricole invests in Euro 2016
Banking group Credit Agricole has been named as the third national sponsor of Uefa Euro 2016 ahead of France’s hosting of the national team football competition.
Top 14’s Grenoble extends with main sponsor and kit partner
French Top 14 top-tier rugby union club Grenoble has extended deals with Italian sportswear company Kappa and IT consulting firm Sogeti.
Proman recruited as second national partner for Euro 2016
French recruitment agency Proman has signed up as the second national sponsor of the Uefa Euro 2016 national team football tournament.
Stade de Reims takes flight with Tunisair deal
Tunisian airline Tunisair has entered into a short-term sponsorship deal with French Ligue 1 football club Stade de Reims.
Bordeaux computes Acer partnership
Taiwanese electronics company Acer has entered into a partnership with French Ligue 1 football club Bordeaux.
Cono Sur expands Tour de France involvement
Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.
Isuzu pens Super League extension
Japanese automotive company Isuzu has agreed an extension to its partnership with Super League, the top division of rugby league in England.
American Express strikes hospitality-focused deal with PSG
Credit card and financial services giant American Express has entered into a partnership with Ligue 1 champion Paris Saint-Germain that will roll-out its concierge service at the French football club’s Parc des Princes stadium.
Orange and the French Rugby Federation
French telecommunications company Orange has developed and maintains a long-term commitment to rugby through its partnerships with the French Rugby Federation, the French national team, the French league and individual professional clubs.
Paris Saint-Germain bolsters Asian footprint with GarudaFood deal
Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.
Caisse d’Epargne strikes France handball deal
Savings bank Caisse d’Epargne has signed up as a partner of the French Handball Federation.
Sodebo to embark on new voyage with Vendee Globe
French deli products food company Sodebo has reached an agreement to sponsor the 2016-17 edition of the Vendee Globe single-handed round-the-world yacht race.
PSG renews Repucom deal
French Ligue 1 top-tier football club Paris Saint-Germain has renewed an agreement with sports marketing research company Repucom.
Marseille’s Vélodrome attracts Orange as official partner
Telecommunications company Orange has signed up as an official partner of the Vélodrome, the redeveloped home stadium of French Ligue 1 top-tier football club Olympique de Marseille.
Domestic Top 14 rights tender set for late January
Paul Goze, the president of the Ligue Nationale de Rugby, has said that the auction for the domestic rights to the Top 14, the top division of rugby union in France, will take place before the end of January.
GrDF powers youth basketball scheme in France
The French Basketball Federation (FFBB) has signed a three-year partnership with gas distribution company GrDF.
Aspetar gives PSG clean bill of health
French Ligue 1 football club Paris Saint-Germain has added another Qatari company to its commercial portfolio by signing a three-year deal with specialised orthopaedic and sports medicine hospital Aspetar.
Stade Toulousain pens double deal
French top-tier Top 14 rugby union club State Toulousain has penned a brace of sponsorship deals with Eden Park and Allianz France.