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Isuzu pens Super League extension

Japanese automotive company Isuzu has agreed an extension to its partnership with Super League, the top division of rugby league in England.

The new one-year deal will run for the duration of the 2015 season.

Under the agreement, Isuzu will retain its role as the official pick-up truck of Super League.

Isuzu will continue to receive branding rights at games throughout the season and will have the opportunity to promote its range of pick-up trucks at major events such as the Magic Weekend and the Grand Final.

Haydn Davies, marketing director for Isuzu UK, said: “We have a loyal customer base in the rural communities but have ambitious plans to reach out to a wider and more urban demographic and the rugby Super League enables us to do this on a variety of platforms.”