Tunisian airline Tunisair has entered into a short-term sponsorship deal with French Ligue 1 football club Stade de Reims.
The deal will run until the end of the current 2014-15 season.
Under the agreement, Tunisair will benefit from branding placement on the back of the players’ shorts.
The airline will also receive branding exposure on LED signage inside the club’s Stade Auguste Delaune home stadium.
The deal was brokered by the Sportfive agency.