France
Asics to replace Adidas at Stade Francais
Japanese sportswear manufacturer Asics has announced a kit deal with French Top 14 rugby union team Stade Francais.
Clermont Auvergne renews Orange connection
French Top 14 rugby union team Clermont Auvergne has signed a three-year extension to its sponsorship deal with telecommunications giant Orange.
Metz boosts commercial portfolio with double deal
French Ligue 1 football club FC Metz has entered into new partnerships with telecommunications company Orange and the Blue Habitat subsidiary of domestic real estate firm Blue Group.
PSG extends EA Sports partnership
French Ligue 1 football champion Paris Saint-Germain has extended an existing agreement with video game developer EA Sports.
Europcar to withdraw backing of World Tour team
Vehicle rental company Europcar has confirmed it will withdraw from its title sponsorship of French UCI World Tour cycling outfit Team Europcar when its current agreement expires at the end of the 2015 season.
PSG feeling good with Puressentiel extension
Aromatherapy products company Puressentiel has signed a two-year renewal to its official supplier deal with French Ligue 1 football champion Paris Saint-Germain.
French Ski Federation secures Odalys partnership
The French Ski Federation has entered into a partnership with domestic tourist company Odalys.
Yezz adds Lille to Ligue 1 sponsorship portfolio
Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.
FDJ onside for Euro 2016
French lottery FDJ has reached a deal to become the first national sponsor of the Uefa Euro 2016 national team football competition.
Bordeaux calls in Yezz sponsorship
French Ligue 1 football team Girondins de Bordeaux has agreed a shirt sponsorship deal with American mobile phone manufacturer Yezz.
Henkel secures Top 14 sponsorship deal
Chemical products manufacturing company Henkel has struck a deal with the French National Rugby League to become a sponsor of the French Top 14 premier domestic club rugby union division.
OGC Nice wagers on NetBet partnership
French Ligue 1 football club OGC Nice has entered into a partnership with online sports betting company NetBet.
LNB employs DLSI as major partner
Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).
AG2R La Mondiale pedals on with French cycling team
French insurance group AG2R La Mondiale has extended its sponsorship of its self-titled UCI World Tour cycling team until 2018.
PSG suits up with Hugo Boss
Paris Saint-Germain has added another partner to its commercial portfolio with German fashion house Hugo Boss agreeing a deal with the French Ligue 1 football club for the 2014-15 season.
PSG secures commercial brace
Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.
PSG Handball extends GFI Informatique agreement
French handball team Paris Saint-Germain Handball has extended its partnership with IT services group GFI Informatique.
Olympique Lyonnais drives on with Hyundai
French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.