Energy
Game Changers – Electric Ireland & the Irish Football Association
Closer Than You Think – Xylem & Manchester City
PSV Energie – Energiedirect.nl & PSV Eindhoven
Power to Play – Fortum & DreamHack Masters
Official Premier Partner – 76 & Houston Dynamo
FIGC fights negative trend in sponsorship revenues from weak position
Girondins de Bordeaux targets revenue hike under new owners
Dorna gets Petronas on board, money rolls in for MotoE
Total amplifies Confederation of African Football in stadia
DHL signs for Copa Libertadores as Conmebol seeks market value
DHL signs for Copa Libertadores as Conmebol seeks market value. Under the one-season deal, agreed with the South American Football Confederation (Conmebol), DHL also becomes the Official Global Courier of the confederation.
Petronas steps in to help SEA Games hit modest target
Malaysian government-owned oil and gas company Petronas has become the fifth Platinum Sponsor of the 2017 Southeast Asian Games and ASEAN Para Games and moved the organising committee within striking distance of its revenue target.
Sponsorship in the oil and gas and utilities sector, 2016-17
For 2016-17, we have researched 94 properties, including 45 deal values, and covering 27 brands to map out the sponsorship landscape in the oil and gas sector.
Total: Badminton renewal highlights Asian expansion
Shell and Tsingtao Beer deals point to CSL uplift
Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
BP picks Formula One team deals as pillars of portfolio
Oil and gas company BP has made Formula One the centre of its sponsorship portfolio with two team deals for the 2017 season.
ExxonMobil and Tag commit to Red Bull as McLaren regroups
ExxonMobil adds NBA to non-motorsports strategy
Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.
Petrobras deal highlights Rio 2016 marketing reverse
State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic sponsor of the 2016 Summer Games.
Total: Portfolio aligned with ‘One Ambition’ strategy
France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).
Huge CAF deal makes continental double for Total
Oil and gas company Total has added to its continental football portfolio and more than tripled the annual value of the Confederation of African Football’s (CAF) top sponsorship package.
Enel: quitting tennis for Formula E
Italian energy company Enel will not renew its ATP Tour partnership at the end of this year and will instead focus it sponsorship strategy on Formula E.
Enel links Formula E to ‘Open Power’ strategy
Global energy firm Enel Group is thought to be paying towards the upper end of the FIA Formula E Championship fee scale as the series’ new ‘Official Power Partner’.
Indy 500 secures most-valuable IndyCar race deal
Indiana-based motor oil brand PennGrade Motor Oil has signed the most-valuable race sponsorship contract in IndyCar history, as presenting sponsor of the flagship Indianapolis 500 event.
