Energy
All I Want for Christmas – Energiedirect.nl & PSV
In December 2020, Covid-19 prevented Dutch football fans from watching their teams in-person, so PSV sponsor energiedirect.nl pivoted to a virtual strategy to launch its annual club Christmas sweater.
Virtual AIL Rugby Awards – Energia & Irish Rugby
Faced with a Covid-enforced shutdown of Irish rugby in spring 2020, Irish Rugby Football Union sponsor Energia pivoted activation of its title sponsorship of the All-Ireland League Awards to an online campaign and ceremony.
Higher Education Championships – Electric Ireland & the Gaelic Athletic Association
Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.
A Life of Zenit – Gazprom & Zenit Saint Petersburg/Uefa
Gazprom’s December 2019 mini-documentary leveraged its sponsorships with Zenit and Uefa to take football fans behind the scenes of the club.
Game Changers – Electric Ireland & the Irish Football Association
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
Closer Than You Think – Xylem & Manchester City
Closer Than You Think, the activation of Man City partner Xylem, aimed to drive awareness of and uncover solutions to the planet’s water challenges.
PSV Energie – Energiedirect.nl & PSV Eindhoven
Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.
Power to Play – Fortum & DreamHack Masters
Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.
Official Premier Partner – 76 & Houston Dynamo
MLS club Houston Dynamo helped its partner – re-launched gas station brand 76 – grow awareness in the market and resonate with its core audience in downtown Houston – and beyond.
Liqui Moly renews sponsorship of IIHF Worlds
German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Bologna energised by extension with back-of-shirt sponsor
Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ s…
Vestas becomes Principal Partner of Mercedes-Benz EQ Formula E team
Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Energy chain companies team up for ’Mission H2’ partnership with Dutch Olympic team
Six Dutch companies in the energy chain have joined forces under the ‘Mission H2’ name to partner TeamNL, the Dutch Olympic team.
Gazprom Neft partners Russian Football Union
Oil and gas company Gazprom Neft has signed as the Official Fuel Partner of the Russian men's football team and the Russian Football Union (RFU)
Bayer Leverkusen adds Kumho as tyre partner, Eintracht Frankfurt renews Mainova deal
German Bundesliga football club Bayer Leverkusen has partnered with Korean tyre manufacturer Kumho, while Eintracht Frankfurt has extended its agreement with regional energy supplier Mainova
Total Oil Türkiye backs Turkish Basketball Federation
Total Oil Türkiye has signed a new agreement to sponsor the Turkish Basketball Federation (TBF) until the end of 2021.
Utilita extends Southampton partnership
English Premier League club Southampton has extended its partnership with energy supplier Utilita