Energy
PSV Energie – Energiedirect.nl & PSV Eindhoven
Power to Play – Fortum & DreamHack Masters
FIGC fights negative trend in sponsorship revenues from weak position
Girondins de Bordeaux targets revenue hike under new owners
Total amplifies Confederation of African Football in stadia
Total: Badminton renewal highlights Asian expansion
Enel: quitting tennis for Formula E
Italian energy company Enel will not renew its ATP Tour partnership at the end of this year and will instead focus it sponsorship strategy on Formula E.
Enel links Formula E to ‘Open Power’ strategy
Global energy firm Enel Group is thought to be paying towards the upper end of the FIA Formula E Championship fee scale as the series’ new ‘Official Power Partner’.
Bapco title deal no problem for WEC fuel partner
The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.
Utilita for Scottish League Cup, SPFL waits on title deal
The Scottish Professional Football League (SPFL) hopes a planned revamp of the Scottish League Cup’s structure will help to secure a title sponsor from the start of next season’s tournament as energy company Utilita Energy steps in as presenting partner for the remainder of 2015-16.
Shell keen to improve results at “proof-point” Ferrari
Oil and gas company Shell will pay an 11-per-cent increase to continue sponsoring the Scuderia Ferrari Formula One team, despite the team being “less successful” than the brand wants.
Asia-Pacific coverage key to record BWF deal
The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.
IPIC invests in Real Madrid stadium platform
Abu Dhabi government-owned sovereign wealth fund International Petroleum Investment Company (IPIC) will pay Spanish La Liga club Real Madrid hundreds of millions of euros for the naming rights to the redeveloped Santiago Bernabéu stadium and other club-related assets.
SuisseGas strategy underpins Man City deal
Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.
Vestas: In expectation of profitable growth
Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.
Growth forecasts drive Team Vestas Wind challenge
Danish wind turbine company Vestas has taken on 100 per cent of the operational budget for the entry of Team Vestas Wind into the 2014-15 Volvo Ocean Race.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
BP targets change in brand perception as International Paralympic Committee partner
Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.
Fina adds Chinese firm to sponsorship roster
The International Swimming Federation, Fina, last month agreed a deal with Chinese lighting company NVC Lighting after existing partner Midea declined to renew its title sponsorship of the Diving World Series.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
