Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations

Dutch Eredivisie football club VVV-Venlo has signed up temporary employment agency Covebo as the naming-rights partner of its home stadium, De Koel

Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the ...

Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019

LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.

Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency

The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.

French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.

IT, engineering and life science solutions company Modis has entered into a partnership with the Formula E electric car-racing series.