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Latest Features

Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019

Sponsorship is likely to be the main short-to-medium term revenue opportunity from the partnership between the Velon group of UCI WorldTour cycling teams and the Infront Sports & Media agency signed last…

France-based human resources company Proman will use its national sponsor position at Euro 2016 to create business relationships with other tournament sponsors.

Sports marketing company Dentsu Sports Asia generated more than $3m (€2.2m) in sponsorship revenue for the 27th Southeast Asian Games in Myanmar in December 2013.

Monster Worldwide Inc., a premier online recruitment provider, services customers in approximately 40 countries worldwide. In 2010, Monster developed a “Cool Jobs” programme to showcase its product solution in the US. With unprecedented success, it sought to take the idea global.

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

The SportPromotion International consortium has won the right to sell static advertising board inventory for Brazil’s Série A for the next five years.

French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.

Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies