France
Bwin adds to football portfolio with Marseille deal
Online gaming company Bwin.party has announced a three-year sponsorship deal with Olympique de Marseille under which it becomes the official online betting and gaming partner of the French Ligue 1 football club.
PSG agrees MoneyGram transfer
Paris Saint-Germain has agreed a three-year sponsorship deal with MoneyGram, while the French Ligue 1 football club is also reportedly seeking to significantly increase the value of its kit partnership with Nike.
AG2R La Mondiale extends backing of cycling team
French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.
Europcar extends cycling team title sponsorship
French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.
Joker fruit drink brands French national basketball teams
The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.
FDJ extension just the ticket for French Olympic Committee
French state lottery organisation Française des Jeux (FDJ) has extended its partnership with the French National Olympic Committee (CNOSF) until the end of 2016.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.
TMC secures French rights to Confederations Cup
French digital terrestrial television channel TMC has secured the exclusive live domestic broadcast rights to the 2013 Fifa Confederations Cup.
Sports Minister warns against pay-television approach to French Open rights
France’s Sports Minister, Valerie Fourneyron, has warned the French Tennis Federation the French Open tennis grand slam must remain on free-to-air television.
PSG hits the jackpot with Emirates extension
Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.
MasterCard serves up French Open deal
MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.