France

Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.

FedEx’s investment as title sponsor of the Open de France golf tournament can be credited directly to the DP World Tour’s commercial partnership with the PGA Tour.

The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.

Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…

The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.

Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)

French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.

US-based car rental agency Enterprise Rent-A-Car launched a bespoke and informative football content series to activate its sponsorship deal with the Uefa Europa League.

Guinness is to take on title sponsorship of the Women's Six Nations, as part of its renewal with Six Nations Rugby that was officially announced today (Tuesday)

French sporting goods retailer Decathlon has been announced as the new co-title sponsor of UCI WorldTour team AG2R Citroën, with the French automotive manufacturer downgrading to a lower-tier partnership with the squad.

Korean forward Lee Kang-in will be at the heart of Korean bakery chain Paris Baguette's global deal with Paris Saint-Germain.

Paris Saint-Germain (PSG) will open its 10th international official store next month in Toronto as it builds on a retail operation worth a record €85m ($93m) in 2022-23, the French Ligue 1 club’s chief rev…

The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.

Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament

Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness