France

France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…

The organisers of the Paris 2024 Olympic and Paralympic Games have signed sporting goods retailer Decathlon as the latest sponsor of the event

The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.

French Ligue 1 club AS Monaco has signed a regional sponsorship deal for the Asian market with betting operator AYX for the next two seasons

Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee

French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.

Multi-asset investment platform eToro has upgraded its relationship with French Ligue 1 outfit AS Monaco to become the club’s main shirt sponsor.

Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…

TotalEnergies has signed on as the seventh official sponsor of the 2023 Rugby World Cup in France, while Taisho Pharmaceutical has extended its backing of the tournament

MG Motor France has signed a three-year shirt sleeve deal with French Ligue 1 club Olympique Lyonnais in a deal brokered by the Sportfive agency

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…

French football club RC Lens has signed up Puma as its kit supplier

Fintech company Sokin has been named as the new 'Official Global Payments and FX Money Transfer Partner' of French Ligue 1 club AS Monaco

French Ligue 1 football club Racing Club de Strasbourg Alsace has signed an extension with its long-term kit supplier, global sportswear brand Adidas

French football club Olympique de Marseille has signed up recruitment and employment specialists Randstad Group as a sponsor