The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…

France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.

Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games

Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda

Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.

French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.

Thibaut Chatelard, the long-serving chief marketing and revenue officer at France’s Ligue Nationale de Rugby (LNR), has taken up a new role at Ligue 1 football club AS Monaco.

Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour

French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.

Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …

The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…

Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games