France
French audit body flags up ‘substantial uncertainties’ in Paris 2024 budget
The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…
French regulator issues sports betting sponsorship guidelines
France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.
Tour de France adds Rexel as sponsor, Lidl backs WorldTour team
Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Re-uz to implement cup deposit scheme as Paris 2024 Official Supporter
Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Krys renews Tour de France sponsorship, adds Tour de France Femmes
French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Groupe ADP lands Paris 2024 sponsorship
Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
Haier makes swift move for premium audiences with Roland Garros and ATP deals
Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.
Estanguet praises SNCF’s commitment to ‘ecological transition’ in Paris 2024 deal
French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.
Monaco names LNR’s Chatelard as marketing director
Thibaut Chatelard, the long-serving chief marketing and revenue officer at France’s Ligue Nationale de Rugby (LNR), has taken up a new role at Ligue 1 football club AS Monaco.
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Suez adds Tour de France Femmes to women’s cycling portfolio
French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.
Accor adds ALL deal to Rugby World Cup sponsorship
Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
Technogym joins Paris 2024’s ‘Official Supporter’ roster
The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…
ArcelorMittal becomes Official Partner of Paris 2024
Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games