France
Ligue 1’s Toulouse replaces Kappa with Joma
Spanish sportswear company Joma has secured a kit deal with French Ligue 1 football club Toulouse.
PSG strikes regional partnership as double deal is unveiled
French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.
Thalys on track for 2017 IIHF Worlds
European mainland train operator Thalys has agreed to become an official partner of the International Ice Hockey Federation’s 2017 World Championship.
Accor and Lavazza completes French Open roster
French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open.
Proman spends big on Euro 2016 recruitment drive
France-based human resources company Proman will use its national sponsor position at Euro 2016 to create business relationships with other tournament sponsors.
EuroBasket 2015 banks on Crédit Mutuel
French banking group Crédit Mutuel has reached an agreement to become an official partner of the EuroBasket 2015 national team basketball tournament.
Perrier refreshes long-running French Open deal
Mineral water brand Perrier has extended its long-standing association with the French Open tennis championships.
BetClic nets LNB partnership
Online bookmaker BetClic has entered into commercial partnership with the French National Basketball League (LNB).
Specialized Women stays in the saddle with La Course
US bicycle manufacturer Specialized Women has renewed its deal to serve as the official performance bike of women’s cycling event La Course by Le Tour de France.
Accor gives stage to ibis at Tour de France
Hotel group Accor has expanded its association with cycling’s Tour de France under a new three-year deal.
Lavazza adds French Open to grand slam portfolio
Italian coffee brand Lavazza has enhanced its presence at tennis’ grand slam events by becoming an official supplier of the French Open.
Asics stays on track with French athletics
Japanese sportswear company Asics has signed a long-term extension as the official apparel supplier to the French Athletics Federation (FFA).
Krys focuses on Tour de France white jersey
SNCF on track for Euro 2016
France’s national railway company SNCF has reached an agreement to serve as the official national transport partner of the Uefa Euro 2016 national team football tournament.
Accor seals three-year stay at Roland-Garros
Hotel group Accor has reached an agreement to become an official supplier to the French Open tennis tournament.
Skoda pulls on Tour de France green jersey
Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.
Dimension Data: ASO provides first global platform for IT riser
South-Africa based IT solutions and services provider, Dimension Data, this month, struck its biggest sponsorship to date when it signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.
Dimension Data makes global play with ASO deal
South Africa-based IT solutions and services provider, Dimension Data, has signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.