Europe
Telefónica renews lead partner deal with Estudiantes Club
Spanish telco Telefónica has renewed its lead sponsor deal with Madrid-based basketball team Estudiantes Club.
Telia gets behind Norwegian esports with Good Game deal
Telco Telia has entered into a wide-ranging agreement with Norwegian esports company Good Game through which it will become title sponsor of the domestic esports league
Flyeralarm becomes title sponsor of Women’s Bundesliga
Online printing and e-commerce company Flyeralarm has agreed a four-season deal with the German Football Association (DFB) to take on title sponsor rights for the Women’s Bundesliga.
Basketball Bundesliga partners with fitness brand Gymper
Germany’s Basketball Bundesliga (BBL) has entered into a partnership with the Layenberger Nutrition Group, whose Gymper fitness brand will benefit from exposure on referees’ jerseys.
WYG backs Invictus UK
Professional services firm WYG has been unveiled as an official supporter of Invictus UK
Giro d’Italia teams up with Zwift
Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.
Wimbledon secures major five-year investment from Chinese smartphone brand Oppo
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
Basketball Champions League to step up sponsorship sales after record-breaking Final Four
The Fiba Europe Basketball Champions League (BCL) will step up sponsorship sales after a record-breaking third season, SportBusiness Sponsorship has learned
Ineos backs Kipchoge’s latest record attempt
British chemicals company Ineos has made its latest investment in sport by sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon banner
Eredivisie extends with long-term ball partner Derbystar
The Eredivisie, the top tier of Dutch club football, has extended its partnership with sporting goods manufacturer Derbystar, its official match ball provider.
The deal will run for three seasons
AFC Bournemouth renews with M88, Mansion Group
Premier League club AFC Bournemouth has extended shirt sponsorship deals with online gaming companies M88 and Mansion Group.
The new one-year deals will cover the 2019-20 Premier League season
AXA steps up backing of Liverpool
French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
Umbro extends as West Ham kit provider
UK sportswear manufacturer Umbro has renewed its partnership with English Premier League football club West Ham United
Manchester City’s women’s team extends with Pioneer
FA Women’s Super League football club Manchester City has extended its partnership with audio visual provider, Pioneer Group.
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
Aztorin signs as Official Timing Partner of Speedway Grand Prix
Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).
Gewiss takes naming rights to Atalanta stadium
Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta
Betfred extends backing of World Snooker Championship
UK bookmaker Betfred has extended its title sponsorship of the World Snooker Championship