AFC Bournemouth renews with M88, Mansion Group

Premier League club AFC Bournemouth has extended shirt sponsorship deals with online gaming companies M88 and Mansion Group.

The new one-year deals will cover the 2019-20 Premier League season. Financial terms of the deals were not disclosed but Bournemouth’s existing agreement with M88 represents a record for the club.

M88’s logo will continue to feature on the front of Bournemouth’s shirts, with Mansion Group retaining brand exposure on the left sleeve.

M88’s logo will also appear on adult training wear, while it will receive branded social media content on official club channels and key branding at Vitality Stadium. Fan promotions will also be launched as part of the agreement.

Mansion Group has sponsored Bournemouth since the club was first promoted to the Premier League four years ago.

Mansion Group served as the team’s main shirt sponsor for the 2015-16 and 2016-17 campaigns before moving to the sleeve for the 2017-18 season, when M88 became the main sponsor.

The companies’ logos do not appear on Bournemouth’s replica youth kits, with the club stating it is dedicated to promoting responsible gambling.