Betfred extends backing of World Snooker Championship

UK bookmaker Betfred has extended its title sponsorship of the World Snooker Championship.

Betfred’s new deal with World Snooker will run until at least 2021 and has been signed with the 2019 event currently ongoing at the Crucible Theatre in Sheffield.

Betfred first sponsored the event in 2009. It returned as title sponsor in 2015 and its previous agreement was due to expire after this year’s tournament.

This year’s World Championship concludes on Monday, with the winner to pick up £500,000 (€582,000/$654,000) in prize money.

Beftred also title sponsors the Super League rugby league competition.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.