Sony boosted the profile of its Xperia smartphones via its 2017-18 Uefa Champions League sponsorship that featured a Gogglebox-style activation called #ChampionsSofa.
With the ‘Be a Shot Maker’ campaign, smart phone brand Oppo leveraged its ICC partnership to boost exposure in its South Asian strongholds and new UK target market.
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.
Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona
Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters. Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.