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Gewiss takes naming rights to Atalanta stadium

Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta.

The six-season deal begins with the 2019-20 campaign and officially renames the Stadio Atleti Azzurri d’Italia as the Gewiss Stadium.

The deal has been signed as Atalanta prepares to carry out extensive renovation work at the stadium, which has a current capacity of 21,300. This will be expanded to 24,000 once the work has finished in 2021.

As part of the agreement, Gewiss will provide lighting services at the stadium, as well as services for the management, protection and distribution of energy.

Atalanta chief executive Luca Percassi said the deal represents “more than a partnership” and will lead to the two parties collaborating to deliver innovative projects in the city of Bergamo, where the club is based.

Atalanta sits fourth in the Serie A table with four matches of the 2018-19 season remaining.