Watches
Official Timekeeper – Rolex & the US Golf Association
For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.
Tissot, Swiss extend commitment to Swiss Ice Hockey
The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
TAG Heuer grabs title rights to Porsche Formula E team
Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Hublot plus five Japanese brands sign up for WBSC Premier 12
Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Seiko extends long-running IAAF partnership
Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)
Aztorin signs as Official Timing Partner of Speedway Grand Prix
Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).
Edox adds World Rallycross Championship to motorsport portfolio
Swiss watch brand Edox has entered in to a long-term agreement to become the Official Timing Partner of the World Rallycross Championship
SailGP lands Rolex as Presenting Partner
Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship
Rolex extends commitment to Davis Cup
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
Timely deal for European Games
Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games
Panerai supports Luna Rossa’s America’s Cup team
Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.
Red Bull Racing renews Tag Heuer deal
Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing
Mbappé crowned as new Hublot brand ambassador
France and Paris St Germain football star Kylian Mbappé has signed as a new brand ambassador for luxury watch brand Hublot.
Game, set, Rolex for Roland-Garros
Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.
Tag Heuer signs on for return of Next Gen ATP Finals
Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…
Tissot eyes 12-year extension with Asian Games
Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.
Bundesliga partnership pays off as TAG Heuer extends
Swiss watch brand TAG Heuer will remain an Official Partner and the Official Timekeeper of Bundesliga and Bundesliga 2, extending the partnership that has been in place since 2015-16