Latest Features

Hungarian-based dental clinic Kreativ Dental is using affordable sponsorships in snooker to attract patients from across Europe.

Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.

It’s amazing what $10m will and won’t get you these days. T

World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.

UK bookmaker Betfred has extended its title sponsorship of the World Snooker Championship

Online bookmaker Betway has been unveiled as the title sponsor of snooker’s Gibraltar Open.

World Snooker has recruited online gaming company BetVictor to serve as the title sponsor of the governing body’s 2019 Shoot Out event.

Betting company Coral has been unveiled as the new title sponsor of snooker’s World Grand Prix, Players Championship and Tour Championship, which will make up the newly-named Coral Series.