Snooker
Features
Kreativ Dental: Affordable exposure through snooker
Hungarian-based dental clinic Kreativ Dental is using affordable sponsorships in snooker to attract patients from across Europe.
Ladbrokes: From sponsorship to media campaigns
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.
Sponsorship’s $10m questions
It’s amazing what $10m will and won’t get you these days.
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World Snooker on the trail of blue-chip brands
World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.