Basketball Bundesliga partners with fitness brand Gymper

Germany’s Basketball Bundesliga (BBL) has entered into a partnership with the Layenberger Nutrition Group, whose Gymper fitness brand will benefit from exposure on referees’ jerseys.

The deal, which runs for a year and a half, names Gymper by Layenberger as an Official Partner of the BBL.

Gymper’s logo will feature on the front and back of referees’ jerseys during all league and cup games. The Gymper Fairness Award will also be launched and presented at the end of the season.

Additionally, Gymper will benefit from content integration across the BBL’s digital platforms.