Flyeralarm becomes title sponsor of Women’s Bundesliga

Online printing and e-commerce company Flyeralarm has agreed a four-season deal with the German Football Association (DFB) to take on title sponsor rights for the Women’s Bundesliga.

An existing commercial partner of the DFB, the Flyeralarm Women’s Bundesliga will initially run from 2019-20 to 2022-23.

In addition to the title sponsorship and associated rights, Flyeralarm, in close cooperation with the DFB and the clubs, will implement a support program for young players in the Women’s Bundesliga.

The one-year program includes coaching sessions, meetings with successful women from the sports and business environment, media training and internships in partner companies of the DFB in Germany and abroad.

Rainer Koch, first vice-president of the DFB, said: “Thanks to the conclusion of the deal for the next few years clubs can have greater planning security and can develop their structures and their game operations.

“Combining the partnership with a support program that specifically accompanies young players with qualification offers in their dual careers represents a new, very special added value for women’s football.”