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LONDON, ENGLAND - JULY 15: Novak Djokovic of Serbia celebrates beating Kevin Anderson of South Africa to win the Men's Singles Final on day thirteeen of the Wimbledon Lawn Tennis Championships at All England Lawn Tennis and Croquet Club on July 15, 2018 in London, England. (Photo by Visionhaus/Getty Images)
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The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.
The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.
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