At the end of 2020, Berlin real estate agent Homeday activated its shirt sponsorship of hometown club Hertha to boost brand awareness throughout Germany.
The 2019 TCS New York City marathon official app became the races’ most downloaded ever by offering features including a set of augmented reality experiences, unlimited real-time runner tracking, an interactive course guide, digital cheer cards and a finishing-time predictor.
Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.
Jobsite Indeed activated its Eintracht Frankfurt shirt sponsorship through multiple initiatives including ‘Job of the Match’, which introduced supporters to behind-the-scenes jobs within the club.
PwC’s sponsorship of the All-Star Awards placed the brand at front of mind for its target audiences by engaging with them through their passion for Gaelic Games.
AS Roma used new 2019 summer signing social spots to highlight search for missing children.
German Bundesliga club Eintracht Frankfurt has extended its main shirt partnership with jobs-site Indeed
Japanese HR brand HITO Communications has signed a new partnership as an Official Sponsor of the 2019 Rugby World Cup
International basketball federation Fiba has appointed Unilumin as the official LED supplier for its top-level international competitions
AFL Aussie rules football team Port Adelaide has entered into a partnership with professional services firm PwC
The International Gymnastics Federation (FIG) has signed a one-year partnership with multinational human resource brand Pasona
The Cardiff Blues Pro14 rugby union team has signed a sponsorship deal with business solutions provider Indigo Group
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020
Professional services firm WYG has been unveiled as an official supporter of Invictus UK
USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.