Giro d’Italia teams up with Zwift

Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.

Zwift agreed the deal with RCS Sport, organiser of the Giro, which this year runs from May 11 to June 2. The length of the deal was not disclosed but it will initially cover the 2019 race.

As part of the deal, the Giro’s 8.2km Stage 1 course in Bologna will launch on Zwift, giving users a virtual-reality experience of the race.

The Bologna course will launch in conjunction with a celebratory series of time trial races held on Zwift for the duration of the Giro.

Users who take part in an event on the Bologna course within the first three days of launch will be given the chance to win a Maglia Rosa (pink jersey), signed by the winner of the race.

The Giro and Zwift will also host a special exhibition event tomorrow from the Circolo Unificato dell’Esercito di Bologna.

The event will feature a range of teams that will take to the Zwift Bologna Course to set a benchmark time in two separate races. Zwift users will then be able to compare their times to the professionals’.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.