Telefónica renews lead partner deal with Estudiantes Club

Spanish telco Telefónica has renewed its lead sponsor deal with Madrid-based basketball team Estudiantes Club.

Under the two-year deal, Telefónica brand Movistar will continue as the title sponsor and shirt sponsor of the club through 2021.

The deal covers the men’s and women’s professional teams, youth teams and disabled teams.

It also covers the Estudiantes academy – one of the largest in Europe – which is home to over 2,000 young players.

Movistar has been the lead partner of Estudiantes for the last five seasons.

In a statement, Estudiantes said the club has now played over 5,600 games with Movistar on the jersey.

During the 2018-19 season, Movistar used the partnership to allocate almost 11,000 tickets to customers and employees.

Movistar’s support of the team helped it to set a new record attendance for women’s basketball in Spain, with a crowd of 13,472 this season.

Estudiantes’ technical sponsor is Spanish sportwear brand Joma. Its other principal partners include Hewlett-Packard, food brand Sojasun, healthcare brand Asisa, juice brand Zumosol and supermarket brand AhorraMas.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.