Europe
Basketball Champions League to step up sponsorship sales after record-breaking Final Four
The Fiba Europe Basketball Champions League (BCL) will step up sponsorship sales after a record-breaking third season, SportBusiness Sponsorship has learned
Ineos backs Kipchoge’s latest record attempt
British chemicals company Ineos has made its latest investment in sport by sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon banner
Eredivisie extends with long-term ball partner Derbystar
The Eredivisie, the top tier of Dutch club football, has extended its partnership with sporting goods manufacturer Derbystar, its official match ball provider.
The deal will run for three seasons
AFC Bournemouth renews with M88, Mansion Group
Premier League club AFC Bournemouth has extended shirt sponsorship deals with online gaming companies M88 and Mansion Group.
The new one-year deals will cover the 2019-20 Premier League season
AXA steps up backing of Liverpool
French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
Umbro extends as West Ham kit provider
UK sportswear manufacturer Umbro has renewed its partnership with English Premier League football club West Ham United
Manchester City’s women’s team extends with Pioneer
FA Women’s Super League football club Manchester City has extended its partnership with audio visual provider, Pioneer Group.
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
Aztorin signs as Official Timing Partner of Speedway Grand Prix
Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).
Gewiss takes naming rights to Atalanta stadium
Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta
Betfred extends backing of World Snooker Championship
UK bookmaker Betfred has extended its title sponsorship of the World Snooker Championship
Waze signs new mobility partnership with French Grand Prix
Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
FX broker RoboMarkets partners with BMW M Motorsport
Forex broker RoboMarkets has signed a partnership with BMW M Motorsport that will focus on the DTM German touring car series
Big Red Cloud seeks to support growth strategy with Pro14 deal
Online accounts company Big Red Cloud has signed on as a new partner for club rugby union competition the Pro14
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Macron commits to OGC Nice until 2023
Italian sportswear brand Macron has renewed its partnership with Ligue 1 club OGC Nice
Oasis teams up with England Netball
England Netball has agreed a new partnership with high-street retailer Oasis as it prepares for its home World Cup campaign
RB Leipzig extends with sleeve sponsor CG Gruppe
RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.