Eastern Europe
Epicentr K steps up backing of Ukrainian national team
Home improvement retail store chain Epicentr K has signed a new partnership with the Ukrainian Football Association (UAF)
PGG adds name to Poland’s Stadion Śląski
Poland’s Stadion Śląski has undergone a rebrand as part of a naming-rights partnership with mining group Polska Grupa Górnicza.
Autohome backs World Table Tennis Championships
Autohome, a Chinese online automobile destination, has signed up as an Official Sponsor of this year’s World Table Tennis Championships, which are currently ongoing in Budapest, Hungary.
Minsk Soft Drink Company partners up with European Games
The local organising committee for the 2019 European Games has agreed a partnership with the Minsk Soft Drink Company
Instacup backs Minsk’s European Games
Tea and coffee products manufacturer Instacup has agreed a deal to sponsor this year’s edition of the European Games multi-sport event in Minsk, Belarus.
Polish MMA promoter KSW engages Lagardère Sports
The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
Ekstraklasa’s esports league gains support of KFC
US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football
STS renews shirt deal with high-flying Ekstraklasa club Jagiellonia
Poland’s leading bookmaker STS has renewed as the main shirt sponsor of Polish top-flight Ekstraklasa club Jagiellonia Białystok until June 2021.
Czech Football Association teams up with Ardon Safety
The Football Association of the Czech Republic (FAČR) has agreed a new partnership with workwear and footwear manufacturer Ardon Safety.
Vodafone connects with Albanian FA
The Albanian Football Association (FSHF) has agreed a sponsorship deal with telco Vodafone.
The six-year deal names Vodafone Albania as an official sponsor of the Albanian national team
Conotoxia signs on as first national partner for Poland’s U20 World Cup
Polish fintech brand Conotoxia has signed as the first Official National Supporter of Poland’s 2019 Fifa U20 World Cup.
12Bet sponsors ITTF World Championships
Online betting company 12Bet has agreed a deal to sponsor this year’s ITTF World Table Tennis Championships, which will take place in Budapest, Hungary in April.
‘ESL Katowice Royale – Featuring Fortnite’ signs with HyperX for inaugural tournament
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX
Timely deal for European Games
Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games
PKN Orlen extends Polish Volleyball deal
Polish oil refiner and petrol retailer PKN Orlen has extended its sponsorship agreement with the Polish Volleyball Federation, in a four-year deal from 2019 to 2022
PKN ORLEN follows Kubica to Williams Formula One
The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN
Toyota teams up with Legia Warsaw
The Polish division of Japanese automotive manufacturer Toyota has agreed a three-year partnership with Ekstraklasa football club Legia Warsaw
OlyBet signs up as new basketball league title sponsor
OlyBet, an online gaming and betting operator, has been unveiled as the title sponsor of the new Estonian Latvian Basketball League