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PKN ORLEN follows Kubica to Williams Formula One

The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN.

The deal follows the signing last week of Polish driver Robert Kubica to the Williams team for the 2019 season.

As part of the agreement, PKN ORLEN will have branding on the rear wing, nose, intake system and both mirrors of the FW42 car.

In addition, the logo will appear on the drivers’ helmets, driver and mechanics overalls and on team kit.

Commenting on the deal, Daniel Obajtek, chief executive and president of the management board of PKN ORLEN, said the brand was looking for global communication channels to establish an international position: “Involvement in Formula One racing is one of the most effective ways to promote our brand through sports sponsorship, and we are delighted to be entering the sport with Williams.

“With the team having just announced Robert Kubica as a race driver for 2019, the only Pole to have participated in Formula One, we want to accompany him on his journey back to the top.”

Obajtek said that the partnership “starts a new era for motorsports in Poland, as well as building the global reach of our brand.”

The Orlen Group has assets in five countries in Europe and North America. It products are available in over 90 countries.

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