Timely deal for European Games

Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games.

This year’s edition of the multi-sport event takes place in the Belarusian capital from June 21-30 and the company will serve as a national partner.

Along with receiving brand rights for the Games, Minsk Watch Plant will also produce event-themed devices under its Luch brand. Along with going on sale to the general public, these watches will be given to athletes and volunteers at the Games.

Minsk 2019 chief executive George Katulin said: “It is important to note that by supporting such a project as the second European Games, the domestic producer enters the European arena.

“Volunteers will go to different countries, and I think that these souvenirs will become a real ‘bestseller’ for them. In our country, the Luch brand has a rich history, and thanks to the Games it will project itself far beyond the borders of Belarus.”

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.