Computer & Gaming Hardware
In October 2020, Chinese tech giant Lenovo leveraged its partnership with the Ducati Corse MotoGP team with an online contest offering fans a chance to redesign its sponsor logo on the Ducati bike for the second half of the season.
Sony Playstation tied the Champions League to football gaming via a campaign that culminated with ‘The PlayStation FC Final’, a match played in the same stadium as the 2018-19 final one day later.
Taiwanese hardware firm HTC has signed a new partnership with US esports team FaZe Clan, and has renewed its partnership with Team SoloMid (TSM), also based in the US
US gaming accessories brand HyperX has renewed its partnership with the NBA 2K League. Under the deal, HyperX will continue as the Official Headset Partner of the NBA 2K League for a second season
The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans
Swedish Dota 2 esports team Alliance has signed a new equipment partnership with US gaming accessories brand Razer
Taiwanese electronics company Acer has agreed a three-year extension to its partnership with esports company ESL
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX