HomeNewsNewsCars/AutomotiveFootballPoland

Toyota teams up with Legia Warsaw

The Polish division of Japanese automotive manufacturer Toyota has agreed a three-year partnership with Ekstraklasa football club Legia Warsaw.

Toyota will serve as Legia’s automotive partner through to 2021.

Legia’s first team, staff and key employees will be able to utilise Toyota and Lexus vehicles, while both marques will receive branding at the club’s Polish Army Stadium and wider marketing rights.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.