Eastern Europe

Football

The Ukrainian Association of Football has signed gambling platform VBet as title sponsor of its domestic cup competition
Triathlon

The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
Football

Romanian Liga 1 football club CFR 1907 Cluj has signed up global investment platform eToro as the club’s main sponsor in a multi-year deal.
Football

The Ukrainian Premier League has signed up online sportsbook and live casino operator VBet as its new title sponsor
Ice Hockey

The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
Football

Polish bank PKO Bank Polski has renewed its title sponsorship of the Ekstraklasa – the top-level professional football league in Poland – for the 2021-22 and 2022-23 seasons.
Football

Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.
Ice Hockey

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Ice Hockey

The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
Ice Hockey

Major sponsors of the 2021 Ice Hockey World Championship in Belarus and Latvia have threatened to withdraw their support for the competition because of the recent human rights record of Belarus
Multi-sport

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
MMA

International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
Cycling

UCI WorldTour cycling outfit CCC Team is seeking a new title sponsor after Polish shoe and bag retail group CCC elected to end its deal early amid wider financial struggles at the company
Football

The Polish Football Association has signed up mobile phone network T-Mobile as an official sponsor
Motorsport

Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver
Skiing

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Golf

The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
Volleyball

Polska Liga Siatkówki, which operates PlusLiga, Poland’s top volleyball league, has signed up bookmaker STS as a sponsor.