Online betting company 12Bet has agreed a deal to sponsor this year’s ITTF World Table Tennis Championships, which will take place in Budapest, Hungary in April.
12Bet will serve as the Official International Betting Partner of the event, which will be title sponsored by large equipment manufacturer Liebherr.
12Bet will benefit from digital and social media activations during the event, and drive fan engagement through the competition.
Jonny Cowan, ITTF Europe’s marketing manager, said: “The ITTF is committed to building long-term partnerships with our sponsors, and we believe we have the events, TV viewers, data and social media strategy to generate significant ROI compared to other sporting properties.”
The betting company also supported last year’s ITTF Team World Cup in London.